"Find Japan’s Treasures" Discover Japan’s local charms and explore the real Japan!

The gentle sweetness of "Wasanbon" in Takamatsu, Kagawa

At "HIYORI WASANBON" in Takamatsu City, Kagawa, making handmade Wasanbon dry sweets is a popular experience. The colorful Wasanbon treats are perfect as souvenirs. There's also an on-site café where you can enjoy Wasanbon-based sweets, making it a great stop along with a visit to the nearby scenic spot, Ritsurin Garden.

Traditional Japanese Candlelight Preserved in Uchiko Town, Ehime

Uchiko Town in Ehime Prefecture is home to the long-standing tradition of making Japanese candles since the Edo period. At the historic "Omori Warousoku Shop," you can see beautiful handmade candles crafted by artisans using traditional techniques. These candles burn cleanly without much soot or odor, offering a soft and calming light. It’s a soothing spot to visit along with the town’s charming historic streetscape.

Crafted for the User: "Tosa Forged Blades" in Shimanto Town, Kochi

In Shimanto Town, Kochi Prefecture, you can discover the charm of "Tosa Forged Blades" at the 150-year-old workshop "Kajiya Kurotori." Each blade is handcrafted by skilled artisans, creating a lifelong tool. Visitors can also enjoy factory tours and knife-making experiences, making it a perfect spot to explore alongside the natural beauty of the Shimanto River.

Preparation at the starting point of Shikoku Pilgrimage, Tokushima・Naruto

The "Shikoku Pilgrimage," with a history of over 1,200 years, is a sacred journey visiting 88 temples associated with Kobo Daishi. At the starting point, Ryozen-ji Temple, "Monzen Ichibangai" offers pilgrimage essentials, rental attire, and expert guidance. Before setting off, savor the local specialty Awakutta and immerse yourself in the pilgrimage culture.

Be healed in the land of gods, Shimane Prefecture – Izumo

Explore Izumo Taisha, Inasa Beach, Tateishi Shrine, and Ichibata Yakushi Hon-dō on a journey that immerses you in mythology and healing. In addition, local specialties such as original herbal tea made with Izumo herbs, bath salts crafted with makomo, and Izumo no Kuni makomo tea offer therapeutic and beautifying benefits. This article introduces a luxurious trip in the land of gods, Izumo, where you can reset your mind and body while savoring the miracles of matchmaking and traditional flavors.

Grandmother's fashion street is full of retro - Sugamo Jizou Dori Shopping Street

Suginami Jizo Street is a place where Showa-era ambiance blends with new shops, offering an opportunity to enjoy retro Japanese culture. The street features wagashi shops, cafes, and stores selling local specialties, with over 50 varieties of handmade candies that are popular. The "4th Day Market" on the 4th, 14th, and 24th of every month is also lively.

Unforgettable Japanese faces in unexplored regions Oboke,Tokushima Prefecture

In 'Oboke', an unexplored region in Tokushima Prefecture, where legends of yokai (monsters) have been passed down through the generations to protect people from the harsh natural environment, a village where 350 scarecrows based on real villagers live and a traditional box lunch box called "Yusan-bako" are introduced.

A town full of sunshine: Kushimoto, Wakayama Prefecture

Facing the Pacific Ocean, 'Kushimoto' in Wakayama Prefecture offers a dynamic landscape that changes with the movement of the sun from morning to night and a star-filled sky. It is truly a place where the sun's Instagrammable sites are all over the place. Also, we introduce the rare 'binchotan' souvenirs, which are excellent for interior decoration.

First Kyoho Wine In Japan: Tanushimaru, Fukuoka Prefecture

The 'winery' is located in the deep forest of 'Tanushimaru,' Fukuoka Prefecture. The winery handles everything from grape cultivation to winemaking and sales of 'Kyoho wine,' which was once considered difficult to make. Kyoho grape wine is said to be the king of grapes. So, what does it taste like?

A town where both deer and people coexist in harmony: Naramachi, Nara Prefecture

Nara, the ancient capital of Japan, is a World Heritage site. In 'Naramachi' in Nara Prefecture, famous as a sightseeing spot where deer live, we introduce a 'Chinese herbal medicine shop' that has long been a good adviser to residents, a famous shaved ice store, and a 'sock shop' where many people with foot problems visit.

Savor Winter Strawberry Picking and Snow Adventures: Enjoy Exquisite Beef Tongue in the Tohoku Region

A fascinating region, there are many ways to enjoy the four seasons in the Tohoku area; festivals in the summer, the changing colors of the autumn leaves, as well as the natural beauty that can only be enjoyed in the snowy regions. However, winter offers more than just the beauty of nature. Here, we will introduce several special experiences that can only be enjoyed in the winter in the Tohoku area, like strawberry picking and snow play, as well as foods that represent each local area, such as beef tongue.