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- Grandmother's fashion street is full of retro - Sugamo Jizou Dori Shopping Street
Grandmother's fashion street is full of retro - Sugamo Jizou Dori Shopping Street
- Campaign Introduction
- It is not just about famous tourist spots of Japan. For travelers thinking of "wanting to make a trip which makes contact with ordinary Japanese life", here is a campaign introducing the charm of Japanese localities, “Find Japan’s Treasures”.
Lined with individual stores along the old Nakasendo road, Sugamo Jizo-dori Shopping Street is a shopping street where you can immerse yourself in retro Japanese culture and find wonderful things that you would normally have forgotten about. Why not find your favorite item and bring it back as a souvenir with the blessings of Jizo?
At Sugamo Jizou Dori, a cityscape was made as the first rest area from Nihombashi, the starting point of Nakasendo, during the Edo Period.
Protected by two Jizo statues, “Edo Roku Jizoson” at Maseiji Temple and “Togenuki Jizoson” at Kowanji Temple, and Sugamo Koshinzuka, the 800-meter-long shopping street is crowded with many people who enjoy visiting and shopping.
A shopping district where you never get tired of looking everywhere you go
Walking down the street, small stores line both sides. There are coffee shops and Japanese confectionery shops where you can hear the songs of the Showa period emanating from, and new stores, such as cafes and antenna stores, dotting the street.
'Marji', famous for its red pants, offers a wide selection at inexpensive prices. The photo shows Building No. 1, established in 1952, which has a full lineup of men's clothing as well as sundries, five-finger socks and socks.
Across the street is Building No. 2, which offers a wide variety of women's clothing and household goods, as well as disaster prevention supplies and nursing care apparel, perfectly suited to the needs of the times. A short distance away, Building 3 specializes in red pants.
'Gamall Marche', which attracts young visitors one after another, is an antenna store planned and operated mainly by students of Taisho University's Faculty of Regional Development. Visitors can enjoy the feeling of traveling just by browsing through the unique products of the region.
Treasure hunt in an old-fashioned specialty store
In these days when you can buy anything you want on the Internet, it is exciting to go around the stores in the shopping district and find what you want while talking with the shopkeepers, just like a treasure hunt.
More than 50 kinds of homemade candies
'Kintaro Ame Sugamo', located in front of Kogan-ji Temple, offers more than 50 types of candies, including “Jizo Ame” (370 yen, including tax) and “Ojizo-san Sembei” (450 yen, including tax), both in the shape of Jizo, making them ideal as easy souvenirs.
A bargain when visiting on the day with '4'
The market of the fours began when the 24th, the original Jizo Bosatsu holiday, was expanded and stalls were invited. if you come to Sugamo on a day that falls on a 4, it is your lucky day, guided by the auspiciousness of the Jizo. Enjoy finding inexpensive and interesting bargains.
Message to people visiting Japan
The Sugamo Jizo-dori Shopping Street is a shopping street where you can immerse yourself in retro Japanese culture and find wonderful things that you would normally have forgotten about. Please visit us and fill your heart with the hospitality that only Sugamo can offer.
Profile
Born in Mito City, Ibaraki Prefecture. I am a woman living in Sugamo who likes walking around downtown and enjoying a drink. I also draw illustrations on a freelance basis.
Access
・5 minutes walk from JR Sugamo Station
・1 minute walk from Toei Mita line Sugamo Station, Exit A3
・1 minute walk from Toden Arakawa line Koushinzuka Station