Enjoy as you like! Eat, shop, and play at 'Harakado', a new landmark in Harajuku!

In April 2024, a new commercial facility, Tokyu Plaza Harajuku 'Harakado' was opened in Harajuku, Tokyo!
From the first basement floor to the rooftop terrace on the seventh floor, there are many stores that offer new culture.

In this issue, we will introduce recommended stores from three perspectives: eating, buying, and playing.

◼️～Eating～ "Izakaya Stand Jump"

The retro signage gives the restaurant the feel of an old-fashioned Japanese izakaya.

In addition to standard izakaya menu items such as yakitori, ham katsu, motsu nimono, and lebanilla, the menu also includes creative Japanese food elements.

A value-priced set menu that includes snacks such as stewed motsu, yakitori, chilled tofu, chilled morokyu, and chilled tomato, along with beer or sour, or tea high.

It is recommended for people who want to enjoy the staples of Japanese Izakaya.

◼️～Buy～ "HINEMOS"

The brand name “HINEMOS” means “all time = all day” in Japanese.
We have adopted the product concept of “time,” which is a common concept throughout the world, in order to make sake a more familiar presence that accompanies each individual at various times of the day.

The brands include 12 different types, from 6 in the evening to 5 in the morning, each expressed in the name and bottle design.
The wide range of compositions includes dry, fruity, easy-drinking, and sparkling.
Whether you are looking for a classic sake or trying sake for the first time, you are sure to find your favorite bottle.

＜Assorted products that allow you to enjoy a variety of brands little by little are also available＞
HINEMOS directly-managed stores sell the FIT TIME SET, an assortment set that allows you to combine four of your favorite brands. In addition, there is an assortment available only at the Harajuku store.

The package design is decorated with the appearance of Harakado, and the brand names are HACHIJI (8:00 PM), REIJI (0:00 AM), JUJI (10:00 PM), and KUJI (9:00 PM) over HA.RA.JU.KU. This set is available only here at the Harakado store.

◼️〜Play〜 "Harappa"

The entire fourth floor of Harakado is a public space called Harappa. It is a “field-like” space where visitors can experience art and content based on the theme of sustainability.

A peaceful place where you can feel nature so much that you may forget you are in the heart of Tokyo.
It is recommended to spend a relaxing time here in between shopping.

We hope you will find your own way to enjoy this new landmark in Harajuku.

Facility information:
Tokyu Plaza Harjuku "Harakado"
Address: 6-31-21 Jingumae Shibuya Ward Tokyo