[Matsuyama · Okaido 2-chome] SerenDip Haruya Bookstore Aeru store

Shikoku Ehime
Matsuyama 2F, 2-5-12 Okaido, Matsuyama City, Ehime, 790-0004
Business hours
Monday  10:00-22:00
Tuesday  10:00-22:00
Wednesday  10:00-22:00
Thursday  10:00-22:00
Friday  10:00-22:00
Saturday  10:00-22:00
Sunday  10:00-22:00
Closed Day:Always Open Handling items: books, stationery, miscellaneous goods
This shop is on the second floor of Ael Matsuyama.
There are also chairs so you can spend your time slowly.
Phone number
Store types
Character goods store

It was created as a bookstore that proposes customers' interests and lifestyles based on books.
In addition to books and magazines, we have stationery and miscellaneous goods that are perfect for souvenirs. Please come and visit us.


Credit card

  • VISA

  • Master

  • JCB

  • All kinds of credit cards

Smartphone payment

  • Alipay

  • WeChat pay

Facility services

  • FREE Wi-Fi