High-quality baby brand 「Familiar」

　Familiar is a premium baby and children's clothing brand beloved across generations in Japan. It is cherished as a brand for 「special occasions」 and is immensely popular for baby shower gifts.　　
　Its greatest appeal lies in a 「meticulous approach to craftsmanship」 that prioritizes the baby's comfort and safety. The garments feature soft, durable fabrics that hold their shape through repeated washing, along with thoughtful details—such as placing seams on the outside of undergarments to protect delicate skin—that reflect the dedication of skilled artisans. Their elegant, gentle designs, featuring the adorable 「Familiar Bear」 and the classic 「Familiar Check」 pattern, are also loved around the world.
　In this article, we explore the appeal of Familiar—a brand embodying Japanese craftsmanship—and highlight the attractions of the 「Familiar Kobe Flagship Store,」 a destination where families can enjoy not only shopping but also dining and art experiences.　

　First, let’s introduce some of their popular products.

■ Popular Item BEST 1 ：Towel Handkerchief　3,080 yen (tax incl.)

　A handkerchief featuring designs of various Kobe scenes, such as the port.
　・Popular as a souvenir thanks to its quintessentially Kobe design.
　・Made from 100% cotton.
　・Soft and pleasant to the touch.
　・Features a design also used on the covers of notebooks used by children in Kobe.
　This product is available for purchase only at the Familiar flagship store and one other location.

■Popular Item BEST 2：Romper-style undershirts 7,480 yen （tax incl.）～, Convertible baby gown 13,750 yen （tax incl.）～

▲Left）Romper-style undershirt, Right）Convertible baby gown

　Undershirts for babies.
　・Soft and gentle on the skin.
　・Made using methods that minimize environmental impact.

■Popular Item BEST 3：Denim bag with genuine leather accents　44,000 yen（tax incl.）

　This popular bag has been loved by many for over 60 years. It was originally created for children attending piano lessons to carry their sheet music.
　・The decorative appliqué on the front is hand-sewn by artisans.
　・New designs are released twice a year.
　・If the handles become worn, repairs are available for a fee. ※Applies to select bags only
　It is a signature Familiar bag designed to be cherished and used for a long time.

■Recommended Experience 1：Restaurant 「color of time」

▲Recommended Menu：Lunch set + Pizza baked in an Italian stone oven　　Image source: Familiar Kobe Main Store
　
　This restaurant offers dishes made with locally grown organic vegetables. It is a welcoming spot that is easily accessible for families with small children and expectant mothers.
　Recommended Lunch Set
　・Vegetable soup
　・Seasonal fruit salad
　・Chicken dish
　・Pizza
　・Dessert
　A standout recommendation is the stone-oven-baked pizza, which can be added to the lunch menu. It is baked in an authentic Italian stone oven. By using seasonal vegetables, the pizza allows you to enjoy the true, natural flavor of the produce.

■Recommended Experience 2：Workspace & Shop 「Kuso Zukan」 (Imagination Encyclopedia)

　This is a space where children can freely create art. Using the paper provided, they can make artworks based on a monthly theme.
Materials available:
　・Fabric scraps
　・Colored pencils
　・Crayons
　What happens to the artwork:
　・It may be displayed on the shop walls.
　・It may be featured on social media.
　・You can also take it home.
　No reservation is required; you are welcome to join anytime during business hours.

■To International Visitors
　Familiar is a children's clothing brand established in Kobe in 1950. It has since evolved into a brand enjoyed by adults as well as children. At the Kobe flagship store, you can immerse yourself in the world of Familiar. Beyond shopping for baby and kids' products or Kobe souvenirs, the store offers dining and art experiences and even includes a pediatric clinic and relaxation facilities—making it a welcoming space where both children and adults can spend time comfortably.

■Shop Location　
　33-2 Nishimachi, Chuo-ku, Kobe City