Regional revitalization luxury brand from Japan "Japan Mastery Collection"

On Friday, December 22, a brand shop of the new luxury brand "Japan Mastery Collection" will open at Haneda Airport Terminal 3, which uses high-quality materials from all over Japan, as well as traditional techniques.

The store, which is divided into five zones, a permanent A-D area and a promotion area, curates excellent products from all over Japan and offers about 400 types of products, including original products.

Here are some of the brands that will be available in each zone!

◾️Zone A: Fashion & Travel

A zone for fashion, miscellaneous goods, and accessory items that convey the splendor of Made in Japan.

・MIZEN

MIZEN is store with the project to build a luxury brand in which artisans who represent Japan's traditional techniques play a leading role with the aim of proposing Japan's traditional techniques in a form that suits modern lifestyles not only to the Japan but also to the whole world, and to enhance the sustainability of Japan craftsmen and industries with advanced skills. Focusing on the production areas and craftsmen of 12 traditional crafts in Japan, it is characterized by "technology and sensitivity" that combines kimono and knitwear and creates from patterns, and develops stoles, shirts, skirts, kimono stoles, kimono knit ties, etc.

◾️Zone B: High-quality daily life

This zone showcases vases, tableware, kitchen goods, etc. that enrich daily life and suit modern lifestyles.

・Sanuki Kagari Temari

Kagawa Prefecture's traditional craft "Sanuki Kagari Temari". Cotton yarn is dyed with plants and trees, and traditional temari is made by hand by craftsmen, as crafted from the past.

◾️Zone C: Hobbies

A zone for products such as decoration, appreciation, and art works.

・The World's First Art Chocolate

Tsuki no Wa（1,500,000 JPY, tax not included）

Foil artist Hiroto Rakusho and chocolatier Kazuo Noguchi's art chocolate joining traditional Japan techniques.
You can enjoy the splendor of Japan with your five senses: seeing the gold leaf art with your eyes, smelling the scent of chocolate, enjoying the sound by breaking the work, and enjoying it with your tongue.

◾️D Zone：JAPAN LUXURY

This zone focuses on collaborations with designers, creators, and artists representing Japan, and develops products including JMC original products.

・mastermind JAPAN

Arita ware by Yuki Inoue, Tokuri, Ochoko

This product is a collaboration between the popular Japanese brand "mastermind" founded by designer Masaaki Honma and Japan manufacturing.

Why don't you try out Japan's excellent materials and technologies at Haneda Airport, which connects Japan and the world?

Facility Information：
JAPAN MASTERY COLLECTION
Haneda Airport Terminal 3, departure area
Opening date: December 22, 2023