- Japanese culture
Source: © PR Times, Inc.
Established in 1975 as a dyeing consignment processing business, Art-Uni アート・ユニ dyes textiles for apparel and interior using the traditional Kyoto Yuzen technique.
Their innovative hand-drawn designs have attracted designers from high fashion brand products and are often featured on runways around the world. The company's originally developed Saiketsuzome 彩纈染め, in particular, is highly acclaimed in the fashion industry, including the big maisons.
Always seeking innovation, Art-Uni has taken on the challenge of bringing Kyoto's traditional crafts to the world in a new way, announcing that it will begin selling carefully selected textiles from its thousands of past creations as well as new works on the NFT (non-fungible token) market. By March 2022, 1,000 NFT products will be listed on the NFT marketplace OpenSea.
Possibilities of dyeing technology in NFT
Normally, when dyeing fabrics, the bleeding that occurs after dyeing, called naki なき, is factored in before production. Digitally produced textiles have the potential to express the change in subtle colors that occur before the fabric dries.
Prospects for entering the NFT market
With an eye on the metaverse, Art-Uni will explore the possibilities of clothing, furniture, wallpaper, and other items in AR space. They also hope to convey the appeal of using actual dyeing in the process of creating digital works by holding exhibitions and sales events in the real world.
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