Hamazushi releases first ever apparel collection in collaboration with fashion brand Adastria

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    • 2022-03-17

Source: PR Times

If you’re a fan of sushi then you’re going to love this collaborative apparel collection released by fashion brand Adastria and the popular train sushi company Hamazushi.
“Delicious” meets “style” in the collaboration, with Adastria’s casual clothing brand PAGE BOY teaming up with the sushi chain to produce a new way to enjoy fashion.

Though this will mark the first step Hamazushi takes into the fashion industry, it is not the first time that Adastria has worked with a sushi chain, having released a series of clothing and related goods earlier this year with Kanto based 24/7 sushi chain Sushi Zanmai.

This time the collection consists of long and short sleeved t-shirts, hats and socks, as well as a set of small sushi plates. PAGE BOY’s unisex brand PAGE BOYLIM is also involved in the project.
The designs are inspired by Hamazushi, and include the classic “wave” motif of the chain, as well as retro prints resembling the cheery atmosphere the sushi restaurant tries to convey.
In addition there are a limited number of original novelty boxes that commemorate the collaboration. These boxes will be handed out on a first-come, first-served basis, and will not be replenished once stocks run out.

The collection is available to buy at PAGEBOY stores nationwide or via the online webstore.
Below you can find an introduction to each piece in the collaboration.
*All prices include tax

PAGEBOY x Hamazushi long sleeve T-shirt
Price: 3,960 yen
Available in four different prints: Off-white Festival, Pink Festival, Off-white Retro Print, Aqua Green Retro Print

PAGE BOYLIM x Hamazushi long sleeved T-shirt
Price: 4,950 yen
Available in two colours: Black, White

.... read the original article on the grape Japan website: