■Daiso's new business model store 【Standard Products Shinjuku Alta Store】 Exploration

We heard that the famous 100-yen store Daiso had opened a stylish new store in Shinjuku, Tokyo, so we went there to report on it. The store features approximately 2,000 original items, such as simple, color-coordinated tableware.
The products are not only stylish, but also of high quality, made in Japan and environmentally friendly, and a remarkable 70% of all products are priced at 330 yen (including tax). Let us quickly introduce the store's top three most popular products.

■Popular Item NO1・・Various sizes of tableware for different dishes

　You can change the size and form of this tableware to adjust the dish. Particularly, the plates are available in five different sizes from 12 cm to 24 cm in 3 cm increments. The plates are also thin and beautiful when layered.

▲12 cm/15 cm - 110 yen, 18 cm/ 21 cm - 330 yen, 24 cm - 550 yen per plate. 4 colors, white, gray, black, and brown are available.

■Popular Item NO2・・・100% natural ingredients, Cypress essential oil

100% natural essential oil made from the sap-rich cypress tree. It is also safe and secure for people with cypress pollen allergies.

▲Six types of cypress oil including orange, citrus blend, eucalyptus, etc.. 550 per item

■Popular Item NO3・・・Wooden chopsticks

Some chopsticks are easy to use and some are not...It is hard to find chopsticks that suit you. These chopsticks are the solution to this problem. There are about 10 types of chopsticks with different cross sections and woods. It's a small matter, but since we eat every day, it is better to use chopsticks that suit us right ?

▲There are two types of materials: cypress and cherry blossom.　330 yen/set

■The editorial department recommendation・・・stainless steel knives　

　There are three types of stainless steel kitchen knives: bread knife, kitchen knife, and petit knife, all of which utilize the sword-making techniques of Seki City, Gifu Prefecture, known as one of the three major knife-producing regions in the world. The handle of the knives are also made of Japanese wood, but the price is very reasonable.

▲Stainless steel knives, 1,100 yen per item 　

■Message from the store

We are committed to "Made in Japan," and we are developing products together with companies that have wonderful traditions and technologies throughout Japan, and we are rediscovering the goodness of Japanese craftsmanship in our product lineup. We could not introduce them this time, but pet supplies and camping equipment in simple colors, which are rare among other brands, are also popular items.
Each product is designed to be coordinated across categories, so you can enjoy a wide range of product color coordination. It is difficult to convey the charm of each product on the internet, so we would like you to pick up and touch the products at the store to experience their quality.

■Standard Products Shinjuku Alta Store - Location & Nearest Station

　　　　3-24-3 Shinjuku, Shinjuku-ku, Tokyo　Shinjuku Alta 1F

Nearest Station: JR Yamanote Line/Chuo Line/Saikyo Line　Shinjuku Station East Exit　　2 minutes walk

　　　　　　Business hours: 11:00-20:30

　　　　　　Closed Days: All the facilities are in accordance with Shinjuku Alta.