Charm of Japanese brands, from the new facility in front of Tokyo Station, Tokyo Midtown Yaesu

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    • Kanto
    • Tokyo
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    • Recommendations
    • Trends
    • Japanese culture
    • Souvenirs
  • Update date

    • 2023-06-07

The Tokyo Midtown Yaesu, newly established in front of Tokyo Station, the gateway to Japan.
A new landmark where people, goods, and things from all over the world gather, mingle, and bring out value. 
In the commercial zone from Floor B1 to 3F, 57 brands and restaurants gather.
In this issue, we pick up 5 of them and introduce them to you!

Onitsuka Tiger NIPPON MADE

Onitsuka Tiger, a Japanese-born fashion brand, is introducing the excellence of Japanese craftsmanship to the world through its "NIPPON MADE" series. The one and only "NIPPON MADE" store, has opened on the first floor of Tokyo Midtown Yaesu.

MEXICO 66 DELUXE(\33.000)

Many of the Onitsuka Tiger representative model "MEXICO 66", are on display.

This Kumadori pattern shoes with the Kabuki-image, make you feel the Japanese culture.

TIGER SETTA NM(\38.500)

This model combines elements of sneakers with the design of traditional Japanese footwear, the Geta, and redesigns it into a design that is easy to wear in everyday life.

Inquiries:

Onitsuka Tiger Japan Customer Center

https://www.onitsukatigermagazine.com/store/

TOKYO UNITE


This is a lifestyle store of "TOKYO UNITE," a project to enliven Tokyo through sports in collaboration with 14 sports teams and organizations in 7 sports based in Tokyo.

The shop features fashionable designs that reflect the characteristics of each sport and team, such as baseball, soccer, and sumo, allowing customers to support their favorite sports teams while enjoying fashion!

【TOKYO UNITE/ALL TEAM】 Happi(\6.600), Japanese towel(¥2,750), Fan(2,750円), Megaphone(\1,650), Japanese lamp (\4.400)

"TOKYO UNITE" with logo of all the Teams, very Japanese-style item

【TOKYO UNITE/Japan Sumo Association】 Hat (Black)/ 2 sizes 2 colours(\4,950), Cap(Purple)/1 Size 2 Colours(\4.400), Folding Umbrella(\3,630), Thermographic T-shirt/2 sizes 3 colours(\6,050), Back graphic T-shirt/ 2 sizes 2 colours(\6,050)(Black),Graphic long sleeves T-shirt Green / 2 sizes 2 colours(\6,600)

Having a distinctive design, these products with the collaboration of the Japan Sumo Association are very popular.

Inquiries:

Adastria Customer Center
TEL: 0120-601-162

PORTER TOKYO

"PORTER TOKYO" the 3rd Flagship Store of PORTER is open.

With a very wide and luxurious atmosphere, the store insight has the image of the Hotel Lobby, a Visitor Room, or a Library.

The figure of the tanker bag series, representing PORTER lined up on the wall is a striking sight.

Counter Shade Helmet bag(\60,500)2 Counter Shade 2WAY tote bag(\59,400)(Photo from:PORTER TOKYO)

The "COUNTER SHADE" series is based on the typical woodland pattern among camouflage patterns. This is a popular PORTER flagship store's original series, made in original colors.

Inquiries:

PORTER TOKYO
TEL:03-6225-2660

GELATO PIQUE HOMME


"Gelato Pique" are popular loungewear made from fluffy materials, which are soft for the skin.

The first shop specialized for The Men Line "GELATO PIQUE HOMME" is open.

Featured New Product

Schnauzer Jacquard Shirt (\9,680), Gelato Pique logo half pants(\6.930)


A lovely schnauzer design series.

Bear JQD Jimbei (\11,770), Bear JQD pullover (\8,910), Pique logo half pants(\7,810)

Jimbei (Japanese Coat) is a lovely piece of outfit with image of the Happi (Japanese Festival Coat)


Inquiries:

Gelato Pique Om Tokyo Midtown Yaesu

TEL:03 6262 6615

Tsugaru Vidro

Photo from:Tsugaru Vidro Tokyo Midtown Yaesu Shop

"Tsugaru Vidro" established in Aomori, has the concept of the ''Hand-made glass in which you can feel the Four Seasons of the year''. Because of the White snow view of winter in Aomori, the rich colors of "Tsugaru Vidro" shows the seasons.

The first shop managed by the brand itself is at Tokyo Midtown Yaesu shop, and it display about 700 glass products, also available to make use in everyday life.

Baby owls: 6,600 to 7,700 yen, including tax Parent owls: 13,200 yen including tax (Image provided by: Tsugaru Vidro Tokyo Midtown Yaesu store)

They have on display the lucky charm "owl" known that bring luck; a very popular product.

Front :Tumbler(\2.200 Tax Incl.) Back:Wine Tumbler(\4.070 Tax Incl.)(Photo from:Tsugaru Vidro Tokyo Midtown Yaesu Shop)

The tumbler displayed only at the Tokyo Midtown Yaesu, shows the four seasons of Tokyo.

Inquiries:

Tsugaru Vidro Tokyo Midtown Yaesu Shop

Mail:tsugarvidro.yaesu@gmail.com

You can find a lot of stores that you can experience the "Japan's good things" in Tokyo.

Please enjoy the shopping at this new facility near to Tokyo Station.


Shop information:

Tokyo Midtown Yaesu

Address: 2-2-1 Yaesu, Chuo-ward, Tokyo. Post code: 104-0028

JR Tokyo Station direct underground connection