A Unique and Original Charm Born Last Year in Shimokitazawa, Tokyo! ～reload～

Shimokitazawa in Tokyo is a popular area for both Japanese and foreign tourists because of its diverse characteristics such as "town of youth", "town of fashion", "town of vintage clothing stores", "town of subculture", and "town of theater" etc..

"reload" opened in June 2021 as one of the main features of the redevelopment of Shimokitazawa. "reload" is a very unique and innovative retail facility with a variety of stores, such as specialty stores and cafes, where you can see the faces of the owners.

"reload" was opened in the area between Shimokitazawa station and Higashi-Kitazawa station on the Odakyu line, which starts from Shinjuku.

"reload" is based on the idea of valuing the people, stores, and culture that are rooted in the Shimokitazawa area.

Then, while continuing to communicate with the residents, the name "reload" was chosen to describe a place that will continue to change without ever being completed, a facility that will renew its history.
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

A four-minute walk from the east exit of Shimokitazawa station, you will see a sophisticated face that is clearly different from the surrounding old shopping streets.

Yet somehow it doesn't look out of place, fitting in perfectly with the surrounding environment.

The image above shows the main entrance, and the open space at the entrance can be used for market events.

If you are walking from the direction of Higashi-Kitazawa, you will be greeted by the white walls and trees as shown in the image above.

Now, let's walk inside the facility.

The building is divided into 24 sections so that visitors can enjoy touring the alleys lined with individual stores.

The passageways are a bit of a maze, but no matter where you cut them, they will always be a picture.　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

What attracts me is the beautiful white walls.

The contrast of blue and white that you see on a good day is the best feature of this facility.

The shadows on the white walls also add a nice touch.

Even the stairs connecting the first and second floor look very stylish.

Enjoy the facilities by repeatedly moving vertically and horizontally.

If you stand on the second floor, on the side of Shimokitazawa Station, you will see some of the good old shopping streets of Shimokitazawa.

This is also the place where you can most feel the comfort of the combination of the shopping street with its small cafes and vintage clothing stores and "reload", where we are now standing.

Shimokitazawa, with its various charms, is constantly evolving.

Among them, "reload," which has received high praise from inside and outside the city, is a featured facility as a destination of after the resumption of visits to Japan.

It is a popular spot that satisfies the "delicious," "fashionable," and "fun" needs of customers, which is a little different from the Shimokitazawa of the past, so please stop by.

■Access

3-19-20 Kitazawa Setagaya-ku, Tokyo
4-minutes walk from Shimokitazawa station on the Odakyu Line, 4-minutes walk from Higashi-kitazawa station

■HP: https://reload-shimokita.com
■Instagram: https://www.instagram.com/reload_shimokita/