Eto Products Made with Unparalleled Skills by Artisans You Can Find at Ginza Mitsukoshi Living Floor

Welcome the New Year with products of "dogs" - The eto character of 2018

Ginza Mitsukoshi 7th Floor Japan Edition Remix Styles

As the Christmas lights sparkle around the town of Ginza, Japanese people start to prepare for "nenmatsu," the end of the year. Although Christmas is the biggest event during winter in the West, nothing is more special to Japanese people than "oshogatsu," which means "New Years." The fact that it kicks off the New Year and signifies new beginnings makes it the most important event in the year. The custom of celebrating that the old year passed peacefully and welcoming the New Year is an invaluable tradition that has continued for centuries. "Eto" plays an important role in welcoming the New Year.

"Eto" is a system that was created in ancient China that signifies the years, days, and directions. It consists of "jikkan" that was a way to count a sun of ten days, and the "junishi" that signifies the order of the twelve months. In Japan, "eto" tends to signify the "junishi," which includes the 12 animals of "mouse, cow, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog, and boar." The "eto" is also celebrated in China and South Korea. However, the "year of the boar" is celebrated as the" year of the pig" in the two countries.

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http://i.isetan.co.jp/mitsukoshi/ginza/en/news/2017/12/eto-products.html