"Randoseru" collection in Kintetsu Department Store.

We found colorful square boxes in Kintetsu Department Store.

What are they?

It is named “Randoseru”.

A store clerk told us what it is.

“Randoseru” is a traditional backpack used by Japanese elementary school children to carry study materials to school.

It is made robust enough for children to use during the whole six years of elementary school.

It made of cow leather or artificial leather.

Traditionally, girls use red Randoseru and boys use black one, but nowadays other colors such as pink, brown, blue, etc. are also becoming popular.

Randoseru is getting popular even with international customers recently.

It’s not only for kids but also it is used as a stylish bag for everyone nowadays.

Visitors from overseas love colorful bags！

It's so popular with everyone from children to adults.

※There are some bags you can not take home on the day.

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