Something happy @Shibuya to Omotesando_vol.4

In 2016, this “total organic lifestyle” company was chosen as an “Enterprise Weaving a Thousand Years Into the Future” selected by the city of Kyoto. Renowned for its Imabari towel “Cotton Nouveau,” the company first made its foray into foreign shores with its product “STRAITS,” which received the New Best Award at the New York Home Textile Show in 2002. The new “STRAITS Organic 240,” launched in commemoration of the 3rd anniversary of the Tokyo store, as well as the 15th anniversary of STRAITS with its wave patterns inspired by the Seto Inland Sea, is made from 100% organic cotton, bringing even greater delight with its exquisite texture.

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