- TOP
- SWEET MATSUYAMA
SWEET MATSUYAMA
Matsuyama Shopping Festival is a shopping promotion event held for visiting tourists in Matsuyama City, a city is located in the northwest of Shikoku and the prefectural capital of Ehime Prefecture. This special and attractive shopping event where Matsuyama’s commercial facilities, shopping streets, and retail stores all come together, is waiting just for you.
It is an introduction video of Matsuyama city.
Introduction of Matsuyama City’s Shopping Districts
Okaido Shopping District
Okaido is one of Matsuyama City’s major central shopping districts that represents the city. With an arcade 483m long, 15m wide, and a ceiling 13m high, it is one of the large shopping districts that exemplifies Matsuyama. Including the Matsuyama Mitsukoshi Department Store and the AER Matsuyama Commercial Complex, there are over 100 stores, with many clothing stores and game arcades that allow you to thoroughly enjoy shopping. The north side continues into Ropeway Shopping Street, from which you can go to Matsuyama Castle, the symbol of Shikoku’s Matsuyama.
Basic Information
Address: 1 Chome 2, Okaido, Matsuyama City
Access: Just outside of Okaidoguchi Station
Hours: Store hours vary depending on the store
Matsuyama Gintengai Shopping District
Matsuyama Gintengai is a 600m long shopping district located in Minato-machi, a central transportation hub in Matsuyama City. It is the closest shopping district to Matsuyama City Station, and the Takashima Department Store at its entrance boasts the greatest surface area and sales in Shikoku; it also contains Matsuchika Town, the only underground shopping street in Shikoku. Flowers are planted according to the seasons in the central part of the arcade, which calms passersby, and couches are installed as a way to allow people to relax and unwind.
Basic Information
Address: 3-Chome-4, Minato-machi, Matsuyama City
Access: 1-min walk from Matsuyama City Station
Hours: Store hours vary depending on the store
Matsuchika Town
Opened in April of 1971, Matsuchika Town is the only underground shopping street in Shikoku, and is also said to be the second shortest underground shopping street in Japan.
Close in proximity to Iyo Railway’s Matsuyama City Station, which links the suburbs with downtown Matsuyama, as well as to local train stations in central Matsuyama, Matsuchika Town bustles not just with people shopping and sightseeing, but with many commuting to work and school. Additionally, the “Uruoi no Izumi Hiroba,” a fountain plaza which symbolizes Matsuchika Town, has had an accessible connection to the adjacent Takashimaya Department Store’s basement food market since its construction, and provides a serene relaxation spot for visitors.
Basic Information
Address: 5-Chome-1-1 Minato-machi, Matsuyama City
Access: Underground from Matsuyama City Station
Hours: Store hours vary depending on the store
Dogo Shopping District
The Dogo Shopping District, nicknamed “Dogo Haikara Dori” is an L-shaped arcade about 250m long that connects Dogo Onsen Station, the last stop of the Iyo Railway tram, with Dogo Onsen Honkan.
About 60 stores rebuilt in the Meiji Era line this street, which has a romantic, nostalgic scenery specific to hot spring districts, and which you can enjoy walking down dressed in a yukata.
From December 31st to January 1st, there will be a countdown event in front of Dogo Onsen Honkan, and at midnight, the Tokidaiko drum will be struck 12 times.
The Tokidaiko hangs down from the middle of Shinrokaku, the cupola of Dogo Onsen Honkan, and is struck three times a day (at 6am, noon, and 6pm), a tradition which has continued from the founding of Dogo Onsen Honkan in 1894 (Meiji 27).
Basic Information
Address: 6 Dogo Yunomachi, Matsuyama City
Access: Just outside Dogo Onsen Station
Hours: Store hours vary depending on the store
Famous Sight Seeing Spots in Matsuyama
Matsuyama is a sweet, charm filled town, with tourism, hot springs, shopping, cuisine, and warm heartedness.
Matsuyama Castle
Matsuyama Castle is a mountain castle that was built approximately 400 years ago, with a keep at the highest elevation of the twelve that remain in Japan. If you climb the keep, you can gaze out at the scenery of Matsuyama’s city-scape, the islands in the Seto Inland Sea, and the Shikoku mountain range.
The Dogo Hot Springs
This historic hot spring is said to be the oldest hot spring in Japan, and appears in Natsume Soseki’s novel, “Botchan”. You will find foot and hand baths, which are free to use by anyone.
- The Dogo Hot Spring Main Building is currently undergoing renovations, and may appear different than shown in the pictures.
Handling shops
-
- Souvenir and local product shop
[Matsuyama · Dogo-shoutengai] Kasuriya-shiten
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Nakanukiya Matsuyama Gintengai Store
Shikoku Ehime
-
- Souvenir and local product shop
[Matsuyama · Dogo-shoutengai] Himeya
Shikoku Ehime
-
- Food store
[Matsuyama · Gintengai 4-chome] Sun eat Matsuyama
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Dogo-shoutengai] Ichiroku Main store Dogo shop
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Dogo-shoutengai] Ichiroku Main store Dogo Honkan Mae shop
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 2-chome] Orihime Yuzen Corporation
Shikoku Ehime
-
- Traditional craft store
[Matsuyama · Dogo-shoutengai] Suiko-do
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Matsuchika] Standing Wine and Pizza Store. BAL
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Taro Chaya Kamakura
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] puchi bless
Shikoku Ehime
-
- Clothes store
[Matsuyama · Gintengai 3-chome] Wacoal Garden Matsuyama Store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] HeadHeaven
Shikoku Ehime
-
- Luxury brand
[Matsuyama · Okaido 1-chome] nino Bless
Shikoku Ehime
-
- Character goods store
[Matsuyama · Okaido 2-chome] SerenDip Haruya Bookstore Aeru store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Yokota Button Store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 2-chome] Manabe Sports
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 1-Chome] CHINEMA SUNSHINE Okaido
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Usuzumiyokan Honten
Shikoku Ehime
-
- Pharmacy / Drugstore
〔Matsuyama · Okaido 2-Chome〕Tsuruya Pharmacy
Shikoku Ehime
-
- Souvenir and local product shop
〔Matsuyama · Dogo Shotengai〕Kasuriya Main Store
Shikoku Ehime
-
- Other kinds of shops
〔Matsuyama・Okaido 1-Chome〕Aihonya Okaido Store
Shikoku Ehime
-
- Accessory and jewelry store
〔Matsuyama · Gintengai 3-Chome〕Gram Matsuyama Store
Shikoku Ehime
-
- Other kinds of shops
〔Matsuyama · Matsuchika〕Sawai Honpo Higiriyaki Matsuchika Town Store
Shikoku Ehime
-
- Souvenir and local product shop
〔Matsuyama · Gintengai 3-Chome〕Michi-no-Eki Misho MIC
Shikoku Ehime
-
- Other kinds of shops
〔Matsuyama · Okaido 1-Chome〕Wig Salon TORAYA
Shikoku Ehime
-
- Accessory and jewelry store
〔Matsuyama · Gintengai 4-Chome〕BLESS Matsuyama Store
Shikoku Ehime
-
- Pharmacy / Drugstore
〔Matsuyama · Gintengai 4-Chome〕Cocokara Fine Gintengai Store
Shikoku Ehime
-
- Clothes store
[Matsuyama · Okaido 2-chome] &PAVONE
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Gintengai 4-chome] Doutor Coffee Shop Matsuyama Minatomachi
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Matsuchika] Gelateria UNO
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Temomiya Honpo Matsuyama Gintengai
Shikoku Ehime
-
- Other kinds of shops
〔Matsuyama · Gintengai 4-Chome〕King Camera Gingaiten
Shikoku Ehime
-
- Luxury brand
〔Matsuyama · Gintengai 4-Chome〕Chibikko House Noma
Shikoku Ehime
-
- Luxury brand
〔Matsuyama · Gintengai 4-Chome〕united oak Gintengai
Shikoku Ehime
-
- Restaurant / café
〔Matsuyama · Dogo Shotengai〕Dogo no Machiya
Shikoku Ehime
-
- Food store
[Matsuyama · Dogo-shoutengai] Tsuboya Kashiho
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Dogo-shoutengai] Unagi Ogura Dogo Store
Shikoku Ehime
-
- Traditional craft store
[Matsuyama · Dogo-shoutengai] TAKEYA
Shikoku Ehime
-
- Cosmetic store
[Matsuyama · Dogo-shoutengai] OSAKAYA Cosmetics Store
Shikoku Ehime
-
- Accessory and jewelry store
[Matsuyama · Okaido 1-chome] I-PRIMO Matsuyama Store
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Okaido 2-chome] Coffee&Garelly KADAN
Shikoku Ehime
-
- Restaurant / café
〔Matsuyama · Okaido 2-Chome〕Okaido Steak House
Shikoku Ehime
-
- Food store
〔Matsuyama · Dogo Shotengai〕Poème Dogo Yunomachi Store
Shikoku Ehime
-
- Souvenir and local product shop
〔Matsuyama · Dogo Shotengai〕Uguisuya
Shikoku Ehime
-
- Character goods store
〔Matsuyama · Gintengai 4-Chome〕HARUYA Bookstore Matsuyama Main Store
Shikoku Ehime
-
- Other kinds of shops
〔Matsuyama · Okaido 1-Chome〕Amusement Park MG Okaido
Shikoku Ehime
-
- Other kinds of shops
〔Matsuyama · Gintengai 4-Chome〕Kondo Bag Store
Shikoku Ehime
-
- Food store
[Matsuyama · Okaido 2-chome] Ichiroku Honpo Okaido Shopping Street Main Store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 4-chome] Seikatsu Pottery Shop Saiki
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-Chome] Matsushima Pottery Store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-Chome] Climbing Studio BRAVE
Shikoku Ehime
-
- Clothes store
[Matsuyama · Okaido 2-chome] MEN'S BLESS
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 2-chome] Istanbul Terrace
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 2-chome] SPACE TANAKA Okaido Store
Shikoku Ehime
-
- Pharmacy / Drugstore
[Matsuyama · Okaido 2-chome] POWER DRUG ONE'S Okaido store
Shikoku Ehime
-
- Clothes store
[Matsuyama · Okaido 2-chome] Bless of Bless
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 2-Chome] Sawai Honpo Higiriyaki Okaido Store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 4-chome] Imported Goods A-ONE
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Gintengai 4-chome] Tully's Coffee Matsuyama Gintengai Store
Shikoku Ehime
-
- Food store
[Matsuyama · Okaido 2 Chome] Roken Manto Takeuchi Okaido Branch
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Okaido 2-chome] Honesty
Shikoku Ehime
-
- Accessory and jewelry store
[Matsuyama · Okaido 2-chome] REGAL SHOES (REGAL SHOES)
Shikoku Ehime
-
- Accessory and jewelry store
[Matsuyama · Okaido 2-chome] Athlete's Locker (Athlete's Locker)
Shikoku Ehime
-
- Food store
[Matsuyama · Okaido 2-chome] Daiichi Fruits
Shikoku Ehime
-
- Accessory and jewelry store
[Matsuyama · Gintengai 3-chome] TSURUYA
Shikoku Ehime
-
- Accessory and jewelry store
[Matsuyama · Gintengai 4-chome] TRY Matsuyama Store
Shikoku Ehime
-
- Accessory and jewelry store
[Matsuyama · Okaido 2-chome] Heart&Flutter
Shikoku Ehime
-
- Cosmetic store
[Matsuyama · Gintengai 4-chome] cosmetics FUJIKAWA
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Sakura Sangyo
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Shioya Kimono Store
Shikoku Ehime
-
- Clothes store
[Matsuyama · Gintengai 4-chome] Hanako Matsuyama Store
Shikoku Ehime
-
- Food store
[Matsuyama · Gintengai 4-Chome] Shibataen Tea Farm
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] mono + CLIP
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 4-chome] Ryuodo Main Store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-chome] Beauty ~ Mi rai ~
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 4-chome] Takakubo Hotoke Store
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Matsuchika] Tonkatsu Katsuyoshi
Shikoku Ehime
-
- Food store
[Matsuyama · Gintengai 3-chome] Ehime CATV Ginkoi Market
Shikoku Ehime
-
- Clothes store
[Matsuyama · Gintengai 4-Chome] marsh*mallow
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Gintengai 3-Chome] Miuraya Stationery Store
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 2-chome] Karaoke Club FAST
Shikoku Ehime
-
- Other kinds of shops
[Matsuyama · Okaido 2-chome] FAST BOWLING
Shikoku Ehime
-
- Clothes store
[Matsuyama · Gintengai 4-Chome] PLUS TOKAGEYA
Shikoku Ehime
-
- Food store
[Matsuyama · Okaido 1-Chome] noma-noma
Shikoku Ehime
-
- Clothes store
[Matsuyama · Gintengai 3-Chome] GERCE
Shikoku Ehime
-
- Restaurant / café
[Matsuyama · Matsuchika] Matsuchika Steak Restaurant
Shikoku Ehime
-
- Clothes store
[Matsuyama · Okaido 1-chome] AZALEA-DEUX
Shikoku Ehime
-
- Clothes store
[Matsuyama · Gintengai 3-Chome] AZALEA (Azalea Hall)
Shikoku Ehime
-
- Pharmacy / Drugstore
[Matsuyama · Gintengai 3-Chome] Matsumoto Kiyoshi Matsuyama Gintengai Store
Shikoku Ehime
-
- Pharmacy / Drugstore
[Matsuyama · Okaido 1-Chome] Matsumoto Kiyoshi Matsuyama Okaido Branch
Shikoku Ehime
-
- Clothes store
〔Matsuyama /Okaido 1 Chome〕Yoshida Fashion Gallery
Shikoku Ehime