In ancient Japan, the sixth month of the year was written in Japanese characters and referred to as “the moon with no water.”
It’s said that this name came about because farmers had to fill up paddies with water to finish planting rice. However, the month of June has the most rainfall Japan sees all year.
For customers’ comfort and convenience during this rainy period, stores will stock umbrellas, raincoats, boots, and other “rainy day goods,” and people snap them up. Stores fill their shelves with items with fashionable patterns that women love, boasting excellent design and durability as their selling points.
that should not be forgotten: it is the time for seasonal clothing changes. In Japan, with its four seasons, this is when school uniforms will change over from winter wear to summer gear, all at once.
This tradition of seasonal clothing changes has persisted for over a thousand years. This is also when rows of yukatas start to appear in department stores.
During this humid and sticky season, there will be strings of days where even summer short-sleeved shirts are difficult to wear. We recommend Japanese-made “quick-dry function” shirts. Recently, we’ve seen that foreign customers have been enjoying their shopping experience at stores which deal in camping gear and outdoor goods, too. Even on rainy days, have a wonderful trip in Japan and enjoy shopping.