Setsubun bean-throwing festival takes place on February 3 in the hope of getting rid of evil spirits by throwing out roasted beans known as fuku-mame outside and eating for each year of life. In addition to this custom, folks in the Kansai region eat a big sushi roll called eho-maki on the day. And these are the things you are supposed follow when eating:
1. Finish the whole roll by yourself
2. Face eho, a lucky direction different each year
3. Make a wish and be silent or a luck might go away
In recent years the custom of eating an eho-maki roll has become common across the whole country, leading convenience stores to start selling the sushi roll for the festival. The lucky direction in 2019 is east northeast. Try eating an eho-maki roll on February 3!