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Spring is in the air here in Tokyo, and at Isetan Shinjuku we are a stone’s throw from the gardens of Shinjuku Gyoen where you can see the city’s stunning sakura cherry blossom for yourself!
Needless to say we are marking the season in our own inimitable style, and we are delighted to welcome you to enjoy a range of sakura-related events that will make sure you experience the real Japanese spring.
A Storewide Salute to Sakura!
The entire store is going sakura cherry blossom crazy for the start of the hanami flower viewing season. While the blossom itself is undeniably beautiful and turns up as a motif wherever you look in store, more figuratively it is also seen as a symbol of transience and is as such associated with fresh starts. Be it fashion, new culinary discoveries or gifts for a soon to be special someone, make this the season for a new you.
Eat and Drink the Season
Start with our special celebration of Japanese sakuramochi sweets in the basement Food Hall. We have gathered a selection from across the whole of Japan, so you can see and taste for yourself how this classic spring sweet varies nationwide.
Or perhaps a spring-themed cocktail from Japanese spirits brewer TUMUGI is more your style? The brand keeps with tradition in its traditional brewing methods, but the resulting spirits when used as a cocktail base are anything but! You can also order a special “haruhi” spring cocktail at the in-store bar.
Elsewhere, the spring season is a chance to relaunch your personal style. In particular look out for special springs exhibitions from footwear brand Onitsuka Tiger who have some very feminine floral sneakers to show you on the 2nd floor, and a pop-up store featuring whimsical embroidered accessories courtesy of tamao on the 1st.
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